6 Ways to Improve eCommerce User Experience in 2018

Competition in eCommerce has been heating up in 2018. New equations in logistics and pricing are being formed and tested. eCommerce companies are fighting one other using every possible tactic in the book – and outside. While this mostly benefits customers in terms of wider choices and better prices, many online companies are also struggling to stay afloat.

And that’s not surprising too. On the face of it, the business model is quite transparent and there doesn’t seem to be much scope for your brand to stand out. Since almost eCommerce companies follow similar strategies, from sourcing to selling, the big riddle the companies are trying to solve is: how to remain sustainable and competitive in this world?


The answer lies in one phrase: end user experience. One thing can be said with absolute certainty. Whether you’ve built your site with the help of Magento, whether you’ve built it on Shopify or whether you’re using Laravel, at the end of the day, competition boils down to creating a better online shopping experience.

If you can provide the online consumer experience that is superior to what your competitors offer, you will excel and remain profitable, no matter what. A skilled eCommerce solution company can help you survive and thrive even when Amazon, Baidu or Tencent appear to conquer the online world. Since the entire eCommerce industry is built around convenience improving the customer experience will likely impact your business more than any other factor will.

Here’s a list of creative ways in which you can improve eCommerce user experience that will not only improve loyalty but also boost sales.

1. Provide an Excellent, a High-Quality End-User Experience

Cool designs are only the starting point of a high-quality end-user experience. Remember, the key word is convenience. It all begins with the layout.


Three factors drive a great layout: clear categories, consistent designs, and clickable links. If you have a number of products – which most likely you do – it’s important you classify them in clear, logical categories. That makes searching for products a great deal easier.
The categorization at Amazon is easy and intuitive.

Next, make sure all your pages carry a consistent look. For instance, if you use the left side-bar for placing various filters (prices, size, brands etc.), make sure each page carries the same style. Using a uniform, consistent layout across all pages keeps things simple for customers.

The designs of Amazon.in (Left, India) and Amazon.com (Right, USA) are kept identical to provide a ease and consistency to customers.

Finally, don’t forget to make links clickable. It’s a habit customer have developed over time: if she likes a product, she’ll click on the image or the description. If the image isn’t clickable, it can quickly frustrate the customer.

That’s not all. Your site, no matter how well-designed, can always benefit from things that reassure the customer it is trustworthy. For instance, you can use a badge that tells the customer what trusted anti-virus system your site employs or what universal security measures make all payments safe. Customers stay loyal to sites that are clearly trustworthy.

Important tip: Make sure your clickable images carry the ALT tag – that descriptive piece of information about the image that helps search engines and visually challenged customers.


Don’t forget: Make sure your search feature works on all pages!

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