Competition in eCommerce has been heating up in 2018. New equations in logistics and pricing are being formed and tested. eCommerce companies are fighting one other using every possible tactic in the book – and outside. While this mostly benefits customers in terms of wider choices and better prices, many online companies are also struggling to stay afloat. And that’s not surprising too. On the face of it, the business model is quite transparent and there doesn’t seem to be much scope for your brand to stand out. Since almost eCommerce companies follow similar strategies, from sourcing to selling, the big riddle the companies are trying to solve is: how to remain sustainable and competitive in this world? The answer lies in one phrase: end user experience. One thing can be said with absolute certainty. Whether you’ve built your site with the help of Magento , whether you’ve built it on Shopify or whether you’re using Laravel , at the end of the day, competition boi