When you set out to have an ecommerce store, at first you might be undecided about which platform you should choose. However, any experienced ecommerce website development agency will tell you Magento would be your best bet. And there’s full justification as to why you should choose Magento for ecommerce website.
This post will share with you the reasons why Magento is considered the best platform to build your online store on. But don’t forget, the advantages Magento offers can be best brought out by only an expert Magento development agency! After all, your single decision in choosing the right ecommerce development company that fits your requirements and budget is going to pretty much decide the future of your business.
For the sake of convenience, we’ve grouped the benefits of Magento under the following three heads:
A. Customer-facing benefits
B. Business-facing benefits
C. Developer-facing benefits
A. Customer-facing benefits.
1. Better searches
Magento offers a great deal of convenience to customers. To begin with, its responsive design options allow customers to access your online store from smartphones. Magento greatly improves and simplifies search with spell check and auto suggestions.
Next, your customers enjoy features like convenient product comparisons, enriched wish lists, live chat and so on. Ecommerce experts agree this stage is key to building a strong customer loyalty. And don’t forget, Magento supports multiple languages!
2. Better purchases
Once the customer narrows down her choices and decides to make a purchase, it’s time for carting and checkout. Magento, especially Magento 2, has made checkout almost effortless. Additionally, it permits numerous payment gateways integrations. That means the customer can use the payment gateway she’s is used to, which translates into faster processes and almost no frustrating waits for the customers.
3. Better rewards
If there’s one Magento feature all marketers love, it’s the extensions available for loyalty programs. Customers who make more purchases over time collect reward points. This makes them become eligible to get special discounts, especially with the Enterprise Edition. Magento experts can help you milk feature very well.
B. Business-facing benefits
4. Better Marketing
Let’s accept the fact that your online store, and the entire ecommerce business, is hugely dependent upon how you perform in search engines. Magento gives your online store an edge. You can easily use Google Analytics to track and understand your organic traffic flow. Consequently, you can devise more productive marketing strategies. It also makes the entire SEO exercise simpler by easy drag-and-drop optimizations, creating a better visual appeal and stronger URLs.
5. Better Controls
Magento offers great admin panel features. Product categorization is easier and efficient. It makes smooth your processes like managing orders, shipping tracking and inventory management. For instance, certain plug-ins help you interact with leading shipping service providers including DHL and UPS.
Additionally, your store can raise invoices, track and create reorders, set email notifications and on. With accurate feedback and Google-backed reporting tools, you are in a stronger position to control the entire business flow from cataloguing and payments to billing and shipping. Abandoned shopping carts can be tracked and stronger marketing pulls can be built for them.
6. Better management of multiple stores
Not many platforms offer you the strong feature of managing multiple stores the way Magento does. Ecommerce website development with Magento helps you manage multiple stores from a single, easy-to-use admin. That means you can run more than one stores that carry a wide range of products and yet never worry if you’re always in control. It’s both easier and more efficient.
C. Developer-facing benefits
7. Better leveraging
The foremost feature of Magento – being open-source – provides a wide canvas for developers to work upon. They can use a number of extensions without having to worry about functionality issues. Add-ons, modules, templates, customization… everything is such a breeze that expert Magento developers can make your store highly scalable for your growing needs.
8. Better flexibility
The numerous extensions available for Magento, both free and paid, offer a great deal of flexibility. A top-class Magento development agency can develop solutions for every requirement, every budget and every scale, without having to sacrifice productivity.
The best part, perhaps, is the speed with which developers can make changes. An ecommerce website must constantly grow, change and improve. Magento’s inherent structure makes it very easy for developers to add pages, link pages internally, improve navigation, edit features or simply update content.
Developing awesome Magento ecommerce stores excites us! To see how all this can to making a super-hit business for you, get in touch with us right away!
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